Image Resolution

Ever wonder why the image you pulled from your website doesn’t look good in print? It all comes down to correct image resolution.

To ensure your printed images look clear and crisp, your image resolution should be at least 300 dots per inch (DPI) at the final output size.

Caution: You cannot simply convert a low-resolution photo to a higher resolution by increasing the DPI in your imaging program. The printed result will be a blurry image.

Resolution is also known as PPI or pixels per inch. It is a measurement of the number of squares (or pixels) of color information available in an inch of space. The more squares, the better the image quality.

Use Folding to Break Down or Highlight Information

We let you choose from eight standard folding options that present information in an organized yet detailed manner. Customers will breeze through your material once you print brochures in the size and fold. All the sizes we mention below and on the calculator measure the brochure before folding.

Two-Panel Fold

Half Fold / Single Fold This fold divides your paper into two panels or two equal halves. Use this to list down your company’s product or service information. The smallest popular size before folding is 5.5” x 8.5” and the largest is at 11” x 17”.

Three-Panel Folds

There are three kinds of three-panel folds. Each presents a unique way to reveal either step-by-step or visual-heavy information about your brand. The smallest most popular size before folding is at 8.5″ x 11″ but you can have a slightly larger one at 8.5″ x 14″. The biggest size available for brochure printing is at 11″ x 17″.

	Trifold / Letterfold The most popular and versatile brochure fold is divided into three panels. They are ideal for marketing presentations that need to reveal information in a sequence.
	Roll Fold The roll fold, as the name implies, folds your paper inward to itself. It lets you reveal each panel one by one or unveil organized information in a total of four interior panels.
	Gate Fold This fold divides your brochure into three panels. Two panels appear like doors that cover a bigger central panel, enticing customers to unfold a revelation about a new store branch or product.

Four-Panel Folds

We offer the following four-panel folds. The additional fold provides more space either for another section or a large, visual-heavy layout. The most popular four-panel size before folding is at 8.5″ x 14″.

	Double Gate Fold Similar to the gate fold, this type has the central panel folded at the center. It offers a wide space for brochure designs that want to highlight colors, images, or require more text space.
	Double Parallel Fold This fold divides your paper into four panels. It is first folded in half and then in half again, parallel to the first fold. This fold is great for detailed product and service presentations.
	Accordion Fold This fold divides your brochure into four alternating panels. The design divides the page into six panels, each of which have ample space for detailed images and lengthier text.
	French Fold The French fold divides your paper horizontally and then vertically into four quadrants. It’s perfect for massive sized designs such as maps or image-heavy or infographics-based layouts.